DZEN.STUDIO · Yury Razumny · Israel · worldwide

From the markto a nine-metrebottle.

Brand identity, spatial and experiential design, campaigns and digital. Concept and art direction by Yury Razumny.

Yokneam, IsraelWorking worldwideLanguages: RU · EN · HE

Selected work.

Eight projects where the brand had to hold up in real space, on the shelf and on the screen.

All projects →
Red Bull: POS arch with built-in fridges
Spatial & Experiential DesignRed BullPOS arch with built-in fridges
Khortytsya: Suspended light object above a mall atrium
Spatial & Experiential DesignKhortytsyaSuspended light object above a mall atrium
HELIPORT Moscow: Exhibition stand with a helicopter
Spatial & Experiential DesignHELIPORT MoscowExhibition stand with a helicopter
Russian Standard: POS pallet display
Spatial & Experiential DesignRussian StandardPOS pallet display
OEK: Gift sets and New Year packaging
Campaigns & Art DirectionOEKGift sets and New Year packaging
Sobranie: LED stand in a mall atrium
Spatial & Experiential DesignSobranieLED stand in a mall atrium
Lockee: Brand, product and app
Brand IdentityLockeeBrand, product and app
Bud: FIFA World Cup restyling and key visual
Campaigns & Art DirectionBudFIFA World Cup restyling and key visual

Four directions.

One practice, four kinds of work. The same hand on concept and art direction in each.

01

Brand Identity

Marks, systems and guidelines that survive every medium: from a business card to a building facade.

  • Logo and identity systems
  • Brand books and guidelines
  • Wayfinding and environmental graphics
02

Spatial & Experiential Design

Exhibition stands, POS and installations: designed in 3D and built for real.

  • Exhibition stands
  • POS and retail displays
  • Atrium installations and podiums
03

Campaigns & Art Direction

Key visuals, packaging and campaign assets held together by one idea.

  • Key visuals
  • Packaging and limited editions
  • Campaign assets
04

Digital Experiences

Websites, interactive installations and screens as part of the same brand system.

  • Websites
  • Interactive podiums and tables
  • Screen content

Three cases.

Closer looks: a physical object, a retail unit and a brand family.

Mercedes-Benz E-Class: Interactive 360° podium and multi-touch table

Spatial & Experiential Design

Mercedes-Benz E-Class

Interactive 360° podium for the launch of the new Mercedes E-Class: a sliding screen on rails around the car. Alongside it, a multi-touch interactive table for the same presentation.

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Absolut: POS unit for duty free

Spatial & Experiential Design

Absolut

Absolut POS unit for duty free areas.

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CloudModulation: Brand family: parent mark, Creative and Architect

Brand Identity

CloudModulation

Mark and identity for the parent brand CloudModulation, with a light nod to Masonic symbols: the eye, the triangle, a cellular form. Two sub-brands grow from it: CloudModulation Creative, a creative agency with a lively colour mark and a pattern that carries any medium, and CloudModulation Architect, an architecture firm with a geometric polyhedron mark, strict business stationery and orange as the signature accent.

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Founder

Yury Razumny.

Yury Razumny

Designer and art director. Concept first, then the object that carries it.

I personally handle concept and art direction on every project: from the first sketch to the built object, the printed book or the launched website. Eight years heading the design studio of one of Moscow's largest property developers, then my own practice in Israel.

  • dzen.studio, own practiceIdentity, spatial, campaigns, digital · Israel and worldwide
  • Head of design studio, Kievskaya PloshchadMalls, hotels, markets · Moscow
  • British Higher School of Art and DesignGraduate

Let's talk.

A new identity, a stand, a campaign or a website: write and I'll come back with questions and a first plan.